Project Objective: Using primary and secondary research, pick a location in the United States and create a food truck concept. The concept will be thoughtfully designed and fully researched.
Working as the project leader we set out to design a food truck. A fun food truck that we would have loved to have visited when we were children. This is Chil’dishes. Please find our presentation and Creative Brief below.
Brand Design
Below you’ll find the brand design for Chil’dishes. Since Ben Leary and I are similar in age, we discovered we had the same fondness for growing up in the 90’s. This informed a lot of the choices we made in the design. The colors are bright, the messaging is fun, and nothing says “the 90’s” like that weird and wonderful S.
Cooks in the Kitchen
Jack Darby - Research
Z Zhou - Research, presentation design
Ben Leary - Presentation and Graphic Design
Christian Lauber - Project Manager, research, copy writer, design